“Being on par in terms of price and quality only gets you into the game. Service wins the game.” - Dr. Tony Alessandra, Author and Consultant
It’s football season people, and one of the best things about football season (college or pro) is the opportunity to compete against your rivals. Cowboys vs. Redskins, Raiders vs. Chiefs, Alabama vs. Auburn, Notre Dame vs. USC, Army vs. Navy, the list goes on and on….
Owners, coaches, staff, players and fans alike take rivalries personally, investing emotions, effort and dollars in the belief that their team is number one, and to make their team number one – or at the very least, better than their rivals.
While rivalries may be associated with brawls between teams on the field and brawls between fans in the parking lot, rivalries also bring out the best. They inspire:
- Team Effort
- Best Effort
- An Analysis of Strengths and Weaknesses
- And a Desire to Keep Improving
Some brands overall have had competitive rivalries in sales and marketing (think of the great Cola Wars of the 1980s), but what if customer service teams, or better yet, customer-obsessed brands began engaging in this type of competitive rivalry? Read More