The Business of Being Social [INFOGRAPHIC]

Social media and the customer (and potential customer) data it provides is allowing forward-thinking businesses and organizations to excel in customer engagement and service. Early adopters are seeing the benefits in greater customer loyalty, increased purchases and happy fans and followers willing to share positive brand experiences. How long will it take for everyone else to catch on?

This infographic shows the current and anticipated growth of social media adoption for customer service and engagement:

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