According to Pew Research, 66% of consumers now use their smartphone to make purchase decisions. Half have used mobile devices to search for products and services online. Twenty-four percent (24%) have used their phone to look up reviews of a product online while they were in a store. Twenty-five percent (25%) have used their phone to look up the price of a product online to see if they could get a better price elsewhere.
And now, comScore estimates that m-commerce transactions represent approximately 11% of e-commerce spending, the first time mobile commerce transactions have reached into the double digits of all e-commerce purchases.
Like social media, mobile isn’t just another communication channel; it’s part of our lifestyle, which of course, translates into increased purchases and purchasing decision influence. The challenge for brands or any organization for that matter now lies in presenting or providing access to information consumers both want and need within a limited screen space.
Some brands go with the fun factor to connect with mobile customers. Read More