Organizing Your Business

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  • Organizing Your Business to Deliver Effective Social Media Engagement

    To create the level of collective responsibility and commitment needed to become a true social enterprise, corporations need cross-company collaboration, with the entire business invested in prioritizing social engagement initiatives. Social media affects every aspect of the business, and as such, requires buy-in and effort from every department and individual who will ever interact with or impact a customer.

    Discovery why ownership is the wrong construct for the social enterprise, and why cross-departmental collaboration is the only model that can enable social media best practices across business units.

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