Parature Launches ‘Switch Easy RightNow’ Program

New program offers rapid, affordable and seamless transition for RightNow Technologies users looking to migrate before end of year
Herndon, VANovember 011, 2011

Parature, the industry’s leading provider of cloud-based customer service solutions, unveiled its Switch Easy RightNow Program™, on the heels of Oracle Corp.’s announcement of its intent to acquire customer support provider RightNow Technologies. Parature’s new program provides RightNow customers contemplating a vendor switch or those concerned about Oracle’s product and integration plans for RightNow’s technology with a smooth, affordable and seamless transition from RightNow to Parature’s cloud-based customer service and support software suite. The program is available with special pricing through the end of 2011.

Parature’s new Switch Easy RightNow program includes:

  • Easy and Rapid Implementation

    Parature’s software suite can be configured rapidly by either Parature’s Professional Services team or directly by the customer. With over ten years of experience migrating former RightNow Technologies customers to Parature’s cloud-based customer service solution, the Parature team will swiftly and efficiently manage the implementation from start to finish.

  • Dedicated Customer Success Team and Award-Winning Service

    Parature is known throughout the industry for its customer service software and it’s high-level of customer service. Switch Easy RightNow Program customers receive a dedicated account manager focused on customer success and the achievement of each customer’s unique business goals and project objectives.

  • Automatic Access to Newly Released Product Features

    Parature’s customer service solution runs on a cloud-based platform accessible via any web browser and offers complete access and free upgrades to all Parature features as they are released. Parature’s approach to upgrades eliminates the need to maintain multiple versions of its product, while providing a low total cost of ownership for its subscription-based users as well as virtually eliminating the need for maintenance.

  • Keep up with Social

    As social media becomes increasingly important for customer service organizations, Parature continues to provide organizations with ways to be responsive however your customers choose to engage with you.

“Parature is committed to helping innovative support organizations provide the optimal level of service in today’s increasingly social and competitive environment,” stated Parature CEO, Ching-Ho Fung. “By providing RightNow customers with an effective and affordable program, we can help them become more agile and responsive support centers, and also eliminate the most common concerns that accompany technology acquisitions. Additionally, our experience is that annual cost of ownership is lower with Parature.”

For more information on the new Switch Easy program and Parature’s cloud-based customer engagement solutions, please visit our website.

About Parature

Parature is the industry’s leading provider of cloud-based customer engagement solutions and is used to support over 30 million end users worldwide. Parature empowers customer service organizations to monitor, manage, resolve and respond to a high volume of service issues across multiple communication channels, including the growing number of service-related conversations that are happening every day within social media channels. With more than a decade of experience, Parature delivers support and social media engagement and management solutions to mid-size and enterprise organizations across a wide variety of industries. Parature is among Inc. Magazine’s Top 100 Fastest Growing Private Software Companies and is the recipient of numerous product, technology, and leadership awards. Parature is used by some of the world’s most innovative organizations, federal agencies and companies, including Rosetta Stone, Cox Communications, SuccessFactors and Threadless. Parature is headquartered in Herndon, Virginia. For more information, visit , follow @parature on Twitter, or like us on Facebook at

Media Contact

Leah Gabriel Nurik
Gabriel Marketing Group