More than 200 guests attended an invite-only rooftop event in the heart of the Nation’s Capital to hear Parature’s announcement of a new social monitoring product designed specifically for customer service teams. The new product, introduced by Parature CEO Ching-Ho Fung, Parature Chairman and Co-founder Duke Chung, and Global Product Manager Steve Klein, will help organizations across all industries to improve customer satisfaction, increase customer retention and protect brand reputation while improving internal efficiencies.

The new Parature Social Monitor is built as a social tab within the existing Parature Customer Service Suite service desk and addresses the needs of the customer service industry through a suite of tools to actively monitor multiple social media accounts and personas on key social channels, with tickets created automatically and routed to the appropriate person to respond in a timely manner, all within a single user interface.

“Parature’s goal is to give businesses the tools they need to provide 100% of their customers with a positive engagement experience on social media to drive increased customer satisfaction, brand loyalty, customer retention and brand reputation,” said Duke Chung, Chairman and Co-Founder of Parature.  “With the addition of Parature Social Monitor to our Social Customer Service Suite, Parature has created the ultimate multichannel customer service experience where phone, email, social, web are all organically built in one place.”

For additional information on Parature’s new product announcement, click here.