Herndon, VA– March 5, 2012—Parature, the industry’s leading provider of cloud-based customer engagement solutions, today announced that Parature Co-Founder and Chairman Duke Chung will be presenting a session at the SXSW Interactive Festival in Austin, Texas entitled, “How Brands Build Advocates by Anticipating Needs” on Saturday, March 10, 2012. The event will take place in the Assembly Room of the InterContinental Stephen F. Austin from 12:30pm to 1:30pm Central Time. Leigh George, the Director of Digital Strategy from R2Integrated will be joining Chung as a presenter during the session.
The speakers will discuss the shortcomings of customer service that plague most companies, including the tendency to only provide service as a reaction rather than consistently reaching out to customers before there is a problem. By using digital technologies to take a proactive approach to customer service, companies can build their brand and strengthen relationships with customers. Chung and George will touch on the technology and digital marketing tactics used by companies that proactively reach out and make customers’ lives easier, as well as the metrics used by these companies to measure advocacy. To find out more about the speakers’ anticipated discussion, please visit: http://www.Sxsw.r2ismash.com.
“Everyone knows that SXSW Interactive is THE place for innovative companies to be,” said Duke. “Given it’s where technology greats like Twitter and Foursquare took off, every year thousands of people flock to Austin to experience first-hand the creativity and out-of-the-box thinking the event has become known for. With so many companies vying to speak in front of the SXSW audience, we’re thrilled we can bring Parature’s message of multichannel customer service to this group of tech-savvy enthusiasts.”
Parature provides cloud-based customer engagement solutions that empower companies to centrally monitor, manage, and resolve high volumes of service issues across critical customer communication channels, including the growing number of service-related conversations that are happening every day within social media channels.
Parature is the industry’s leading provider of cloud-based customer engagement solutions and is used to support over 35 million end users worldwide. Parature empowers customer service organizations to monitor, manage, resolve and respond to a high volume of service issues across multiple communication channels, including the growing number of service-related conversations that are happening every day within social media channels. With more than a decade of experience, Parature delivers support and social media engagement and management solutions to mid-size and enterprise organizations across a wide variety of industries. Parature is among Inc. Magazine’s Top 100 Fastest Growing Private Software Companies and is the recipient of numerous product, technology, and leadership awards. Parature is used by some of the world’s most innovative organizations, federal agencies and companies, including Tagged, Threadless, Evernote and Yoostar. Parature is headquartered in Herndon, Virginia. For more information, visit parature.adguys.com , follow @parature on Twitter, or like us on Facebook at facebook.com/parature.
About SXSW Interactive
The 19th annual SXSW Interactive Festival will take place March 9-13, 2012 in Austin, Texas. An incubator of cutting-edge technologies, the event features five days of compelling presentations fromthe brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas. From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to experience a preview of what is unfolding in the world of technology. Join us March 2012 for the panels, the parties, the 15th Annual Interactive Awards, Startup Village, ScreenBurn at SXSW, the SXSW Trade Show and, of course, the inspirational experience that only SXSW can deliver. SXSW Interactive 2012 is sponsored by Miller Lite, Chevrolet, IFC, Pepsi, Mountain Dew, Monster Energy, Samsung, Freecreditscore.com, Microsoft and The Austin Chronicle. For more information, visit www.sxsw.com/interactive.