Parature Receives 2009 CRM Service Rising Star Award from CRM Magazine

Parature Customer Service™ Software Recognized for Product Innovation

Vienna, VA - April 15, 2009 - Parature, a global leader in on-demand customer service software, announced today that CRM magazine has named Parature a 2009 CRM Service Rising Star for recognizing the value of the small opportunities, as well as the large; for including the user in user support; and for giving its customers the customizable service-and-support product the industry deserves.

“Parature is honored to be recognized for its product innovation and is a proud recipient of this renowned CRM magazine Rising Star Award, stated Parature CEO and President, Duke Chung. “Parature is committed to setting the standard for support teams worldwide and will continue to bring the most innovative products to market. Our customer service software suite, which integrates a customer portal, knowledgebase and ticketing in one dynamic, tightly unified system that can manage all the support needs of any organization, provides the smartest, most efficient way for organizations to support their customers.”

Parature enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today’s Web world. The seamlessly integrated suite of Parature Customer Service™ software modules allows organizations to effectively manage all of their support needs without additional hardware, software and IT expenses. Parature integrates everything in one dynamic, unified system to increase efficiency across entire organizations, improving processes among customer support, operations, development and sales.

“CRM magazine is pleased to present a 2009 CRM Service Rising Star Award to Parature, a customer service software provider that is seeing explosive growth and is raising the bar in its service-related customer relationship initiatives. These efforts are helping companies streamline business processes, maximize profitability and provide more value to customers,” said David Myron, editorial director of CRM magazine. “Congratulations to Parature, may it continue to raise the standard of CRM excellence.”

The 2009 CRM Service Awards will be presented at the CRM Evolution 2009 Conference at the Marriott Marquis in New York later this year. An expanded version of the results has been published in the April 2009 issue of CRM magazine. The awards package was unveiled online on April 1, 2009, at www.destinationCRM.com.

About Parature

Parature enables organizations to better serve, support, engage with and retain their customers via the Web. Industry-leading, on-demand Parature Customer Service™ software provides customer service organizations with a comprehensive, multi-channel way to meet the growing expectations of their customers.  With more than 10 years experience, Parature serves organizations in a wide variety of industries worldwide and helps support more than 16 million end users. Parature is among Inc. Magazine's Top 100 Fastest Growing Private Software Companies and is the recipient of numerous product, technology, and leadership awards. Today, the Parature name is synonymous with innovation and value in Web-based customer service software, strategies and best practices. Parature is headquartered in Vienna, Virginia with offices in San Francisco and the U.K. For more information, visit www.parature.com or follow @parature on Twitter.

About About CRM magazine

CRM magazine is the leading publication of the customer relationship management industry, covering sales, marketing, customer service, and strategy. The magazine also administers and hosts the annual CRM Evolution conference. Each of these properties is designed to serve customer-centric business initiatives, and leaders who recognize CRM as a key strategy for creating enhanced customer value in any industry. For more information about the magazine, its editorial calendar, or CRM in general, please visit us on the Web at http://www.destinationCRM.com, or on Twitter at @CRM (http://twitter.com/CRM) and @destinationCRM (http://twitter.com/destinationCRM). The destinationCRM Web site (which is updated daily) and the monthly magazine are properties of CRM Media, a division of Information Today, Inc.

Media Contact

Dayna Tenorio
Parature, Inc.
+1-703-564-7758 x1170
dtenorio@parature.com
www.parature.com