Parature Releases Free White Paper on Delivering Exceptional Customer Service to Gaming Communities

White Paper Explores the Importance of a Dynamic Support Experience

Vienna, VA - July 28, 2009 - Parature, a global leader in on-demand customer service software, announced today the release of a free white paper offering customer service and support professionals within the gaming community insight into the importance of a dynamic support experience. The white paper entitled “Delivering Exceptional Customer Service to Gaming Communities” is available for download in Parature’s white paper library.

Predicted to reach $11 billion by the end of 2009, online gaming is one of the hottest growth segments in the video game market. The continually growing and shifting online gaming population encompasses everyone from hard-core gamers to young children and the elderly, as well as an increasingly balanced mix of both sexes making the execution of a gaming-specific support strategy more important than ever. The gaming community has a customer base that differs significantly from many user populations through its tech-savvy consumers, thus gaming providers need a complementary mix of support technologies that begin with self-service options and allow escalation to assisted channels. “Delivering Exceptional Customer Service to Gaming Communities” discusses the importance of ensuring that gamers receive a dynamic support experience that closely parallels their in-game experience. These Web-savvy communities expect the best online gaming experience from their providers; those who receive it stay loyal and, ideally, will pay to add more services that further improve that experience.

Parature enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today’s Web world. The seamlessly integrated suite of Parature Customer Service™ software modules allows organizations to effectively manage all of their support needs without additional hardware, software and IT expenses. Parature integrates everything in one dynamic, unified system to increase efficiency across entire organizations, improving processes among customer support, operations, development and sales.

“Parature is dedicated to helping customer service and support organizations deliver superior customer service,” stated Parature CEO and President Duke Chung. “We demonstrate this commitment, not only by providing the smartest, most efficient customer service software, but by providing valuable written content as well. Parature has conducted in-depth research to provide relevant and thought provoking insight into industry trends that will contribute to the success of customer service professionals and enable organizations to provide exceptional customer service at an affordable price.”

About Parature

Parature enables organizations to better serve, support, engage with and retain their customers via the Web. Industry-leading, on-demand Parature Customer Service™ software provides customer service organizations with a comprehensive, multi-channel way to meet the growing expectations of their customers.  With more than 10 years experience, Parature serves organizations in a wide variety of industries worldwide and helps support more than 16 million end users. Parature is among Inc. Magazine's Top 100 Fastest Growing Private Software Companies and is the recipient of numerous product, technology, and leadership awards. Today, the Parature name is synonymous with innovation and value in Web-based customer service software, strategies and best practices. Parature is headquartered in Vienna, Virginia with offices in San Francisco and the U.K. For more information, visit www.parature.com or follow @parature on Twitter.

Media Contact

Dayna Tenorio
Parature, Inc.
+1-703-564-7758 x1170
dtenorio@parature.com
www.parature.com