Parature Wins 2009 WebAward from Web Marketing Association

Corporate Website Recognized for Outstanding Achievement in Web Development

Vienna, VA - September 18, 2009 - Parature, a global leader in on-demand customer service software, announced today that the company has been honored by the Web Marketing Association (WMA) with ‘Standard of Excellence’ awards in the computer software and technology industry categories during its 13th annual WebAward Competition for website development. This premiere website award program received entries from more than 2,000 sites from 45 countries that were adjudicated in 96 industry categories during this year’s competition.

Parature’s corporate website www.parature.com was judged by an expert panel of members of the media, advertising executives, top website designers, content providers, and webmasters on seven different criteria, including design, copy writing, innovation, content, interactivity, navigation, and use of technology. Judges designated higher than industry average scores on all criteria for Parature’s website in the computer software category.

“We are honored to have our website recognized for ‘standard of excellence’ by the WMA,” stated Parature CEO and President, Duke Chung. “As innovators of Web-based customer service software that empowers organizations to create customized support sites for their users, we’re very experienced in what works in website design and content. Parature sets the standard for support teams worldwide by providing the smartest, most efficient way for organizations to support their customers, and as a recipient of the WebAward, in two industry categories, we also set the standard for how to effectively and creatively use the Web to educate our diverse target audience about our company, our software, and the customer service and support industry.

Parature enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today’s Web world. The seamlessly integrated suite of Parature Customer Service™ software modules allows organizations to effectively manage all of their support needs without additional hardware, software and IT expenses. Parature integrates everything in one dynamic, unified system to increase efficiency across entire organizations, improving processes among customer support, operations, development and sales.

About Parature

Parature, a leader in on-demand customer service software, makes it possible for any business to leverage the Internet to provide outstanding customer service. The company’s software-as-a-service (SaaS) delivery and integrated, intuitive design enables organizations to better and more efficiently serve, support, engage with and retain customers in today’s Web world.  Founded in 2000, Parature received the 2007 and 2008 Product of the Year Award from Customer Interaction Solutions magazine and has been named to the Inc. 5000 list of Fastest Growing Private Companies in America. Parature has been named to both the Washington Business Journal’s list of Best Places to Work and The Washingtonian list of Great Places to Work. Headquartered in Vienna, Virginia, Parature is at work in organizations of all types and sizes, and helps support millions of end users worldwide. For more information, visit www.parature.com or follow @parature on Twitter.

Media Contact

Dayna Tenorio
Parature, Inc.
+1-703-564-7758 x1170
dtenorio@parature.com
www.parature.com