Mashable recently published a post on “5 Reasons Your Product Documentation is a Marketing Asset.” As a documentation specialist, I was intrigued by the cross between Marketing material vs. Process material, as typically the two are very different. However, after reading the article, I now see the benefits of having great process documentation from a marketing standpoint.
While marketing lingo can help draw in a potential customer, good documentation will give them a better look at your product’s features and all that you offer. Marketing copy and Product Documentation should not read the same, but they can go hand in hand when trying to sell your product to potential customers. Check out the tips here: