Salesforce announced on Wednesday in a highly-publicized event held in Washington, DC, that it is now entering the government cloud business with a product suite that could help the government adapt to today’s social era. For Parature, a leading cloud-based customer service provider serving government agencies since 2005, the government cloud and social engagement are spaces that it has successfully navigated for several years.
With its headquarters in the Washington, DC Metro Area, Parature has made innovations in web-based products and services tailored specifically to meet government agencies’ processes, complexity and size a long-time priority. Interest in Parature’s cloud offerings for the government has increased significantly since President Obama issued Executive Order 13571, Streamlining Service Delivery and Improving Customer Service last year, directing all federal agencies to develop a customer service plan that improves the overall customer experience, reduces costs and accelerates delivery. So it’s only natural that other larger companies in the CRM industry such as Salesforce would eventually make a publicized push in this vertical, as well.
Parature Customer Service Software for Government
As an example of the government clients Parature serves, the EPA, NASA, DFAS and the NCUA among others utilize Parature’s customer service software as a solution to cost effectively deliver online service and support and streamline service delivery across multiple departments and bureaus, using tools such as Parature’s portal and knowledgebase software, live chat, help-desk ticketing, social engagement and other modules as part of a unified service desk. Parature’s social media monitoring and response product introduced in 2010 is allowing government agencies to be early adopters and innovators in social media use by government, and to streamline and improve business processes.
“At Parature, you’ll find a partner that focuses on your agency’s specific needs, from meeting stringent security requirements, to helping streamline and improve customer service, to lowering annual costs and budget outlay,” says Ganesh Shenbagaraman, Global Vice President at Parature. “We help each government agency customize Parature’s flexible, scalable, web-based software to create a solution that best supports each agency’s unique needs.”
So Parature welcomes Salesforce to the neighborhood. Parature has proudly called the Washington, DC area home for more than a decade and provides professional cloud services to the government, just with a little less pomp and circumstance involved in the announcement.
More Customer Care Content You May Be Interested In:
- 5 Ways the Government is Cutting through Customer Service Red Tape
- How Higher Education is Using Social Media for Communication and Crisis Management
- White Paper: Organizing Your Business to Deliver Effective Social Media Engagement