Through the ups and downs of the economy, one thing doesn't change. Your customers expect good – even great – customer service.
Take your eye off the ball and watch a customer turn into your competitor's hottest new lead.
Now's not the time to take on unnecessary risks or big IT expenditures. But it is time to take measures to trim your costs everywhere you can, and that includes sharpening your customer service.
Parature helps smart companies do it everyday. Parature is your one stop, on-demand customer service software provider. When it comes to saving money, here are some ideas that will give you the biggest "bang for your buck", help balance competing demands, make an impact.

High volumes of customer emails, calls and repetitive inquiries eat up valuable staff time. Your company's knowledge is gold. Give your customers access to an online self-service knowledgebase and watch tickets disappear and satisfaction rise as customers find their own answers 24/7.
With high quality content, you essentially offload first-tier support, achieving both call deflection and call avoidance. And by driving problem resolution to self-service channels, not only are more support issues deflected and wait times shortened; your support team is free from answering high volume repeat questions, enabling them to focus on higher value tasks.
The Association of Support Professionals says that the average cost per phone transaction is around $37.00, email about $25. A successful self-service transaction comes in at around $8.00. Today some customers are even reducing incoming calls and email up to 80%. While every company is different, you will see big results.

Supporting customers through different systems like FTP sites, ticketing systems without customer views, custom FAQ Web pages, and Outlook email is inefficient and expensive. Add the cost of support requests fallen through the cracks and you've got lost dollars and lost customers. Cut all the administrative overhead and costly redundancy when using various systems across departments.
Parature Customer Service™ software integrates everything into one tightly unified, efficient system that streamlines and strengthens ongoing customer responsiveness. It increases the efficiency across your entire organization, improving processes among customer support, operations, development and sales.
You'll better manage all your support activities to ensure the right coverage.

With average attrition rates at 25%, how much valuable knowledge walks out the door every time you lose a support team member?
Getting new reps up to speed costs less when you have a knowledgebase – you're not starting from scratch. A knowledgebase is a great training resource, reducing ramp up time and ensuring better, more consistent customer answers. It's also a smart way to retain and safeguard your valuable company knowledge over the long term.
Good customer service software keeps you ready for future customer growth, makes your team more productive, all without extra headcount.

Your customers may not be in a buying mood. All the more reason to make it easy for them to do business with you.
Your customers will also be carefully evaluating their purchasing decisions more than ever, so make sure you're making it easy for them to get the information they need.
When the latest product information is readily available online, customers are more inclined to act. Communicate changes through the knowledgebase. Offer downloads of manuals or contracts.
And make sure you're carefully tracking user transactions at both the account and user contact level to shed light on emerging sales opportunities.

Purchasing and deploying IT resources and managing hardware upgrades come with big price tags. With SaaS (software-as-a-service), implementations take just a matter of weeks.
And it offers the lowest ongoing cost of ownership. With no administrative costs that can quickly add up. We've done it for hundreds of organizations. Hear from them.

Now more than ever, excellent service and support are important differentiators. Show prospects your support portal and give them a glimpse into the quality of support they'll receive with your organization.
Parature Customer Service software is also a great Intranet resource. Use tickets to give team members worldwide an easy and effective way to request support from key personnel across departments to assist in closing deals.

Listen and learn from your customers. Be proactive. Know what your customers are saying and thinking. Keep the lines of communication open, and pay close attention to feedback.
Conventional survey tools are expensive. With Parature you can leverage surveys and forums to understand more about the products they want today, and what they'll want tomorrow. Plus you'll build and cultivate brand loyalty.
Invite customers to chat one on one with you. Let them register products online.
Use reports to measure your effectiveness and be better prepared for high support volume times.