Cyber Monday is Here: 4 Ways to Improve the Customer Experience

The big deals, one-day discounts, mad rush and limited inventory: Black Friday and Cyber Monday can test even retail’s best, but a strong performance can bring huge results.

As of November 26, holiday shopping had topped $59 billion, with more sure to come today on Cyber Monday. The National Retail Federation reports that 51.8% of U.S. consumers will be doing their holiday shopping online this year, up 5% from 2011 and the first time the annual survey has shown online shoppers as the majority.  The NRF based its findings on an early-October poll of approximately 9,000 consumers who plan to spend an average of $750 each on holiday goods and services.

Mobile devices will play a strong supporting role in the online shopping surge. According to the survey, 52.9% of smartphone owners and 64.1% of tablet owners will use their devices to do research and make purchases. Shop.org forecasts that online holiday spending alone this year will amount to a whopping $92 to $96 billion. Read More