How IGN Entertainment Increased Self-Service Rates to Over 90% Using Parature Customer Service Software

How IGN Entertainment Increased Self-Service Rates to Over 90% Using Parature Customer Service Software

How IGN Entertainment Increased Self-Service Rates to Over 90% Using Parature Customer Service Software

Customer Service in a growing marketplace needs to keep the costs of support down while increasing the level of customer satisfaction. So, how do you align your service in tough economic times?

Creativity, technology and a clear strategy that focuses on giving your customers a high level of service using innovative communication.

The IGN Strategy:

  • Know your customer; Reporting and feedback is critical
  • Plan accordingly; Use time sensitive alerts (TSAs) and routing rules to communicate and move requests into priorities
  • Empower your CSRs; Let Parature do the work so your CSRs can work more efficiently

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IGN Entertainment Holds Staff Steady with 92 percent of Customers Seeking Self-Service

Download the IGN success story

Download the IGN success story

In the U.S. alone, computer and videogame software sales topped $11.7 billion in 2008. In this hot market, millions of devoted gaming fans are online looking for the latest content, news and tips to enrich the gaming experience – and many of them are going to IGN Entertainment sites.

A unit of Fox Interactive Media, Inc., IGN is a leading Internet media and services provider, bringing news, reviews, videos, previews and forums to videogame and entertainment enthusiasts. In fact, IGN sites attract one of the largest concentrated audiences of young males online.

In a given month, tens of millions of unique users visit one of IGN’s targeted sites, which include IGN.com, GameSpy.com, Direct2Drive.com and AskMen.com. Across all sites, the company’s customer service department fields 12,000 support inquiries every month, from login questions to help finding specific content.

Download this customer success story and learn how leading Internet media and services provider IGN maintains a high level of service without costly staff additions.