Millennial Customers: A Little Less Conversation, A Little More Action

In a recent TIME Magazine cover story, Joel Stein gave his take on Millennials as the “Me, Me, Me Generation,” hyper-connected, with a strong sense of entitlement, known for constantly lifting their smartphones into the air to take pictures of themselves to post online. Whether or not that’s the case for an entire generation, at more than 80 million strong, Millennials are the biggest age grouping in American history, and by growing up in parallel with rapid innovations in technology, they are by far the most connected generation on a global, social and real-time scale.

According to Forbes, Millennials “take technology for granted. They live through social media. They want the world their way, and they want it now.”

Yet for being so social and connected online, many Millennials seek to avoid face-to-face or telephone conversations at all costs, creating an evolutionary game-changer for customer service. Texting, social media and other online communication have all given this talk-without-really-talking generation the ability to communicate on their own terms: at their convenience, without having to make eye contact, without judgment, and with some degree of anonymity. They are also able to control the conversation, determining the length, the direction, and if and when they will respond (and via what channel).

Says psychologist Sherry Turkle, author of Alone Together: Why We Expect More from Technology and Less From Each Other, of this collective behavioral change, “we are together, but each of us in in our own bubble, furiously connected to keyboards and tiny touch screens.” Read More

9 Ways to Measure Social Customer Service

What stands between businesses deciding that social customer service is just another can of worms they’d prefer not to open and the flourish of an enterprise social butterfly? Often, it’s the lack of available metrics for this emerging channel, or simply, the proper means to measure it.

Many organizations either aren’t measuring social customer service yet, are manually recording interactions and outcomes in spreadsheets, or are siloing social customer service and data because they haven’t yet incorporated social support with the same workflow and analytics used for other channels.

The organizations that have begun using and measuring social media as a customer service channel are garnering impressive results, however. For instance, as highlighted at the recent Gartner Customer 360 Summit, McAfee has witnessed an 85%+ improvement in call deflection though social customer service, while Mint.com enjoyed a 70% reduction in support tickets in a period of just 90 days. Read More

Parature Named a 2013 CRM Magazine Service Leader

Parature is pleased to announce that the company has been named a 2013 CRM Magazine Service Leader Award winner. Parature joins Microsoft Dynamics CRM, Oracle and Salesforce.com as 2013 Service Leaders in CRM Magazine’s Customer Case Management category.

The 2013 Service Leaders were chosen by a group of approximately 20 top analysts and industry experts, with ratings based on a mix of weighted criteria including depth of functionality and services, customer satisfaction, company direction, deployment costs and overall revenue. Favorable consideration was also given to those vendors that offer not only integrated social media, but mobile, cloud, analytics and multi-channel capabilities.

Says CRM Magazine about the evolution of this key category, “Customer case management has continued to evolve as more companies want – and need – comprehensive ways to manage their customer support life cycles… vendors that seamlessly integrate social support capabilities, along with mobile, will offer the most productivity gains.”

In its review of the 2013 Service Leader Award winners, Parature was recognized for its complete multi-channel platform, its mobile customer support capabilities, and the introduction of its Parature Social Monitor, the first social monitoring and response product designed specifically for customer service teams. Read More

Nobody Puts Baby in a Corner: It’s Time for Social Customer Service to Shine

“Nobody puts baby in a corner.” It’s one of the most-quoted lines from the now classic movie “Dirty Dancing.” Patrick Swayze’s character walks in and extends his hand to pull Jennifer Grey out of the shadow of her attention-seeking older sister, disapproving parents and all the fears and misconceptions that have been holding her back for her much-anticipated moment in the spotlight.

I keep waiting for a similar scene to unfold for social customer service. There’s so much potential there, and the audience wants it to happen, but somehow, the older sister (in this case, social marketing) keeps grabbing all the attention while social customer service remains sitting in the corner.

According to a new eMarketer report, 53% Read More

Microsoft and Parature Team to Enhance Customer Service in Dynamics

Parature is pleased to announce further integration with Microsoft Dynamics CRM, providing businesses with a multi-channel platform to engage with customers whether that be the web, live chat, mobile, or social. This further integration is part of an expanded partnership between the two companies.

Parature’s cloud-based customer engagement solutions empower organizations to deliver more efficient and effective customer service and support across more channels and integrates a customer portal, intuitive self-service knowledgebase, a help desk ticketing application, and business modules into a central, fully-customizable, web-based system. With this integration, Parature is expanding Dynamics CRM’s customer service capability, giving customers 24/7 access to service and support and multiple channels for customer engagement.

Among the major benefits of this partnership for Microsoft Dynamics customers are access to: Read More

How Facebook’s Graph Search Will Change Customer Engagement

More than one billion people like and comment on Facebook posts and pages an average of 3.2 billion times every day. Are they liking and commenting on your brand’s posts and pages – and is your brand responding? Because engagement just got a lot more important.

This month, Facebook announced its new Graph Search. Graph Search is to your network on Facebook what Google is to the web. When released, it will appear at the top of every Facebook user’s page to provide the ability to search for businesses, organizations and more based on location and/or the recommendations and activity of friends, family and connections – and that information is extremely powerful. Consider these statistics:

  • In a worldwide Nielsen survey, 92% of online consumers said they completely trust or somewhat trust recommendations from people they know. 70% said the same of any consumer opinions posted online.
  • 61% consider purchasing or using the product or service that has been recommended by a brand advocate. Read More

“Nexus of Forces” Will Shift the Balance of Power in Customer Service

Four powerful influences are converging to form a customer service perfect storm for big brands. Gartner calls the confluence of social interaction, mobility, information and cloud computing the “Nexus of Forces,” which will shift the balance of power in customer service in two key ways:

  • (1) by putting the consumer in greater control of customer interactions, demanding service anytime, anywhere, while possibly armed with more information than the CSR or support agent
  • (2) by giving smaller or more agile organizations the upper hand in being able to adapt to and master the converging forces.

Perhaps never before have major customer service channels been so interdependent, as social and mobile are. Both disruptive and widespread technologies in their own right, together they are revolutionizing the way consumers communicate with each other and with businesses, organizations and even government. Read More

Social Customers’ Great Expectations: 83% Want a Response Within a Day

Ready or not, customers are moving to social media, either because they’ve had trouble contacting you on other channels, because they like the convenience, or because they want their voices to be heard. Is your organization listening?

According to a new study from NM Incite, a joint venture between Nielsen and McKinsey & Company, nearly half (47%) of U.S. social media users today now actively seek customer service through social media, and for the organizations that deliver, there are increasing rewards. Customers who receive a quick and effective response are three times (71%) more likely to recommend the brand, compared to just 19% who will still recommend the brand if they don’t receive a response. Read More

Are Your Customers Telling You Thanks for Nothing?

You know that awkward moment when you reach out to shake someone’s hand, and for whatever reason, they don’t extend theirs in return? It’s something you think about long after the moment, and the next time you come into contact with that person, you hesitate before offering your hand again. When brands and organizations don’t acknowledge the actions or the kind words of their advocates, they’re setting themselves up for the same, and potentially costly, scenario. Read More

Customers Want Real People, Not Robots on Social Media

Recent studies have shown that the world’s 100 largest companies get nearly six million combined mentions on Twitter every month. But are companies listening; and if they are, how are they responding?

According to a 2012 Satmetrix study, 55% of businesses currently ignore customer feedback provided over social media. Yet 59% of consumers responding to an Arnold Worldwide survey say they expect brands to respond to social media comments; and 46% say they respect brands that respond and contribute to discussions about the service their customers have received. Read More