What's the single most important move you could make today to get your customer service model to the next level? It very well might be 'chat'. This channel is having one of the biggest impacts these days in every sector, both for pre- and post-sales service.
"Companies benefit from providing customers an easy way to get answers to questions, and chat, with its simple transition from self- to assisted support, is the perfect way to do that," says John Ragsdale, VP of Research for TSIA (Technology Services Industry Association).
First , in today's world of IM communications, more and more customers simply expect it. With Parature Chat, you can provide personalized chats right when and where customers need it – in the middle of an application, a Web form, a shopping cart.
Second, (and this is a big one) users who've had experience with live chat support are far more likely to come back to purchase more.
Third, chat can be leveraged as a way to distinguish different levels of support within your customer base. In today's economic environment, finding new monetization opportunities is crucial to success. Some Parature customers especially in industries like technology and gaming provide live chat exclusively to higher-value or VIP customers. This option provides an opportunity for additional revenue and building more loyalty with high-value customers.
Fourth, Parature Chat provides an ideal opportunity for additional revenue by empowering CSRs and sales people to generate sales leads, increase Web sales conversion rates and boost revenue by inviting prospects or customers to chat with them. In fact, some Parature clients have achieved a 30% increase in sales conversion rates just by using Parature Chat as a pre-sales tool.
Follow Us
